BusinessCom, a value add distributor of IT, telecom and CCTV solutions for resellers, is opening an office in Sweden as of the 1st of January 2027. Fredrik Thörnberg, who is no stranger to the Swedish telecom industry, will serve as Sales Representative for BusinessCom in Sweden and the rest of the Nordics. He joined BusinessCom at the beginning of October 2026.
Local presence
BusinessCom is celebrating its 25th anniversary and has offices and a warehouse in the Netherlands and Belgium. For more than five years, the distributor has been supplying telecom and IT hardware to resellers in the Nordics and the Baltics. With the new office in Sweden, this is now complemented by a genuine local presence.
Leading brands
BusinessCom supplies solutions from leading brands such as Mitel, Zoom, Gigaset, 2N, Spectralink, Alcatel-Lucent, VTech, AudioCodes, i-PRO, Milestone, Omada, Rohde & Schwarz, NETGEAR and Pridis.
“We have many loyal partners in this region, and a large share of them are based in Sweden. That is why we are opening our own office there in a few months”, says Pieter van Eldonk, CEO of BusinessCom. “In addition, with Fredrik we are bringing on board a highly experienced professional who knows both the vendor side and the reseller’s point of view from the inside. That combination is exactly what we need to give even better support to our partners in Sweden and the rest of the Nordics.”
Experienced professional in the Swedish telecom market
Fredrik Thörnberg has broad experience in the Swedish telecom industry. He brings more than 20 years of experience in the telecom industry. After starting his career with Ericsson telephony solutions at Nortech, he played a key role in establishing Mitel on the Swedish market and building a nationwide reseller network.
Over the years, he has held commercial and sales leadership positions working closely with partners as well as end customers. Most recently, he spent 12 years with Attendit, PrimeQ and VIEW Group.
His extensive experience in channel development, partner management and customer-facing business growth gives him a unique understanding of the challenges and opportunities facing Nordic resellers today. As a result, he knows both the vendor side and the reseller side of the market.
Together with Piet Sprangers and Joris Geussens, BusinessCom’s existing partner managers in the region, Fredrik will drive the company’s growth ambitions in the Nordics.
“I’m really looking forward to this challenge,” says Fredrik Thörnberg. “BusinessCom has already built a solid foundation in the Nordics with loyal partners and a strong portfolio. It’s wonderful to now be part of building a local team in Sweden and to help resellers grow with close, hands-on support. I look forward to meeting our partners and taking the next step together.”