As a telecommunications reseller, you know that selling a telephony system is more than a one-time transaction. The real value lies in the long-term relationship and ensuring that your customers make optimal use of their investment. Mitel Software Assurance (SWA) is an essential link in this process that makes the difference between a satisfied customer and a frustrated end user.
The cost of not staying up-to-date
Many companies make the mistake of viewing Mitel software assurance as an optional ‘nice to have’. Nothing could be further from the truth. Without SWA, your customers will encounter surprises when they need to upgrade their system. With SWA, they gain access to the latest updates and exclusive rights to Technology Migration Programs. This means predictable costs and no unpleasant financial surprises down the line.
Security is no longer a luxury
In an era when cyberattacks make the news daily, protecting business systems is more important than ever. SWA provides continuous updates and security patches that close vulnerabilities in the system. For your customers, this means peace of mind; for you as a reseller, it means less firefighting and a professional reputation.
Compliance without headaches
Think of your customers in healthcare, financial services, or other regulated sectors. They must comply with strict legislation and industry standards that are constantly changing. SWA helps them remain compliant with evolving regulations without having to constantly track all developments themselves.
Your added value as a partner
With SWA, you as a reseller can truly make a difference. You can provide your customers with the best support in the industry, fully backed by Mitel. You become the trusted partner who can act quickly and effectively, which directly contributes to your customer satisfaction and retention.
Minimal downtime, maximum productivity
Standstill means falling behind, especially when it comes to business-critical communication systems. SWA offers predictable, reliable service support that increases platform efficiency and minimizes downtime. For your customers, this means employees can simply keep working without costly disruptions.
The power of cloud integrations
An often underappreciated advantage of SWA is continuous access to APIs, apps, and integrations. In the modern business environment, companies want their telephony system to work seamlessly with CRM systems, productivity tools, and other business applications. With SWA, your customers maintain access to these capabilities and can continue to innovate.
Your selling point
As a reseller, SWA is not only good for your customers but also for your own business. It creates a recurring revenue stream, strengthens customer relationships, and positions you as a strategic advisor rather than just a product seller. Customers with SWA are more loyal customers who are less likely to switch to a competitor.
Conclusion
Mitel Software Assurance is not an expense, but an investment in continuity, security, and peace of mind. For your customers, it means protection against unexpected costs, security risks, and downtime. For you as a reseller, it’s the foundation for a long-term, profitable customer relationship in which you deliver real added value.
The question isn’t whether you should recommend SWA, but why you haven’t already made it standard in all your proposals.